Jeff Bell was named Chief Executive Officer of PPLSI (dba LegalShield) in July 2014, the leading provider of legal, privacy and identity theft protection services in the United States and Canada. Under Jeff’s leadership, PPLSI grew over 45% with 2 million household and small business members. Revenue grew from $360 to $600 million; EBITDA rose from $98 to $196m; and the company’s valuation expanded
from $650 million to $2.4 billion. He retired in June 2022. Previously, Mr. Bell was the Microsoft Corporate Vice President, Global Marketing for Xbox. There, he earned the 2008 Cannes Titanium Grand Prix for the Halo 3 Integrated Marketing campaign. He was also named AdAge “2007 Entertainment Marketer of the Year” for Gears of War. He spent 5 years at DaimlerChrysler as the Vice President and General Manager of Chrysler and Jeep Divisions. He is credited with development and launch of the Chrysler 300 and the Jeep 4-door Wrangler, among others. He received the AdAge “2005 Interactive Marketer of the Year” at Chrysler for using videogames to market autos. Jeff served Ford Motor Company for 12 years, including as Managing Director of Ford Spain, and Director of Web Services. He serves on the Advisory Board of his alma mater, Johns Hopkins-SAIS, and has served on the Kenyon College and National Multiple Sclerosis Board of Trustees. Bell graduated from Kenyon College Magna Cum Laude, Phi Beta Kappa and was honored as an Academic All-American in football. He holds Master’s degrees from Johns Hopkins and Wharton. He is married to his wife of 35 years, Colleen, and has three sons.